Tuesday, April 12, 2011
May Lindstrom SKIN
Some days feel like Christmas morning, even when it's April. It's been feeling like that for months now. I wake excited, giddy with anticipation with just the slightest bit of nervous butterflies and eyes wild like a child. I go about my days feeling like I have some sort of secret that I am just bursting to unveil.
I have spent the last few years creating a truly luxurious family of skin care products and now that the recipes are fully tweaked, the packaging is in final proofing stage and I've fully invested my nest egg, it's time to leap.
I strongly believe it is more important to be conscious of what you do not put on your skin rather than what you do. That said, I also believe that luxury skincare can offer an experience for your senses that goes far beyond simply getting clean.
I formulated my line using all natural, ethically sourced organic and fair trade raw ingredients from all around the world. The idea was to bottle nutrition and stimulation for your skin, designed to heal and harmonize, awaken and enliven the skin's own natural radiance.
More importantly, it's about creating a space to take time for yourself - to indulge in something delicious a few minutes each day to recharge, refuel, and acknowledge our own delightful goodness.
The line is free of petrochemicals, parabens, chemical preservatives and artificial ingredients. It is gluten free, vegan, non GMO and cruelty free. I have incredibly high standards about what I am doing. I literally created this line one raw ingredient at a time in my home studio - no scientists, no chemists, no outside labs, no business people, no generics I plastered my name to.
I have been a one woman operation up to this moment. I'm opening up and beginning to form my team of passionate players.
A couple of years ago, this was just a flicker of an idea and now I am looking at label proofs and setting up meetings with buyers and thinking about things like spreadsheets and marketing and sales (entirely foreign territory!).
There has already been a lot of interest in what I am doing, companies and individuals reaching out to me wanting to support and involve themselves. It's incredibly encouraging and I am overwhelmed with gratitude.
For years I made skincare for myself because I battle with chemical sensitivities and was consistently let down by what I found in the marketplace. I had no idea the blends I threw together in my kitchen would evolve into something bigger, something that would make me take the leap and start my own company. It's a scary, but incredibly invigorating feeling to be where I am right now.
It's April 12th and it's Christmas morning. The gifts are abundant and I am so incredibly blessed. Thank you for sharing in my journey.